Monday, February 15, 2010

India Govt. Business Startup...Do's & Don'ts

India's is one of the fastest growing economies in the world, due to this investments in Infrastructure, Healthcare, Education, Social Sector, Rural, Urban, Homeland Security, Defense, Public Transportation is on the rise.
In parallel, lot of Indian MNCs due to recession and search for higher GM (Profitable) markets have started focusing on India. It includes every company we know who participates in NASSCOM, MAIT and FICCI events now a day.
But is the Spend Analysis and Profitable Business the only 2 drivers to get into this market...No. Absolutely Not.
I thought, why not put some of my thoughts as a checklist

Do's
a) Most difficult, but look at a horizon of 5 years business model. You will have to invest 2-3 years initially to start having a foot-hold in this market. Most of us will say, easy said then done. But all of them also spent equal amount of time and energy to start Americas practice too. Then why not India?
b) Have a BU based structure. BU = BD+Sales+Pre-Sales+Delivery+Finance. Sales driven Govt. Selling is in-effective way of building a new business.
c) Have your legal system - sensitive to India Govt. Business. E.g. Govt. will never sign an NDA with you to share a client-list. It is your perogative to prove whatever you claim on a whitepaper is TRUE. Don't you do that for your IT-Returns? then why shy away for Business?
d) India Govt. should have a leader from a Govt. Sector with a reputation in this sector
e) Forget offshore delivery models, Govt. needs people on the ground
f) Forget Tier 1 towns only, you have to do delivery across India
g) You cannot boil the entire ocean with your limited solutions/ services. There are several niche services and solution vendors to drive you home.
h) Agility is another word - since you are in - front of the client, he expects you to turnaround quick. Cut the internal process crap and get-going with the core business.
i) And most important, build attitude to do this business.

Don'ts
a) Dont invest if you dont have the patience of getting the deliverables. Govt. is long gestation business
b) Govt. doesnt run as Weekly/ Monthly/ Qtly business - Get it seeded in your Sales Force!
c) You dont need to pay/ bribe to win every deal. Clean deals in Govt. happens, you need to qualify
d) Don't let team with non-govt. sector experience drive any of the important activities e.g. Pre-Sales, Delivery, Solutioning, Approvals, Bid Management and Sales. Else system will not be well-oiled and will lack agility and understanding.
e) Don't rely only on your internal teams to create strategy, get govt. advisory board in place
f) Don't copy and paste your international price rates for India

This is just a small list...more to come.

1 comment:

  1. great check list. i totally agree with the donts :) keep em comin

    ReplyDelete